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During the North American International Auto Show in Detroit, Lamborghini presented its new Super SUV for the first time in North America.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, was present at the unveiling of the third model line of the House of the Raging Bull, the Urus. "The North American International Auto Show and the city of Detroit are a key part of the international automotive community", said Domenicali. "The Urus embodies a new chapter for Lamborghini, featuring the performance and versatility expected of a Lamborghini and bringing new growth prospects for our brand. The U.S. is the number one market for Lamborghini globally, and we are looking forward to delivering the first Urus SUVs to our North American customers this year."
With 1,095 cars delivered, 2017 marked another record year for Lamborghini sales in the United States. With the entry of the new Super SUV, the company’s vision is to double its sales, catapulting it into a new dimension in 2019.